Standing coverage · Updated September 30, 2026
Mattel's TMNT toy line: what we know
Mattel becomes the master toy licensee for the Teenage Mutant Ninja Turtles in 2027, ending Playmates' run after nearly four decades. Super7 says its TMNT collector line ends with 2026 too, and NECA's is reported to be ending. This page tracks what has been announced, which lines are ending, and what is still unknown. We update it as news breaks; the latest stories are always on the news page.
The short version
- Have Mattel TMNT toys leaked? No. As of September 30, 2026, we have not found a Mattel TMNT product photo, retailer listing or line list that comes from Mattel or a retailer.
- When do Mattel TMNT toys come out? In 2027, per the Paramount and Mattel announcement. No month, scale or price has been given.
- Is Playmates finished with TMNT? Yes, as master licensee. Its license ends on December 31, 2026, with a sell-off window into early 2027.
- Are NECA and Super7 stopping their TMNT lines? Super7 founder Brian Flynn says its Turtles end with 2026. NECA has not announced it, but its lines are reported to be ending too.
Who makes TMNT toys now, and after 2026
The master toy license moves from Playmates to Mattel in 2027, and Super7's collector line is ending with it, with NECA's reported to follow. This is where each company stands as of September 30, 2026.
| Company | TMNT toys today | After 2026 | Source |
|---|---|---|---|
| Playmates Toys | Master licensee since 1988 | License ends December 31, 2026; sell-off into early 2027 | The Toy Book |
| Mattel | Turtles of Grayskull crossover (with Masters of the Universe) | Master licensee from 2027, including Mutant Mayhem 2 toys | Paramount and Mattel |
| Super7 | ReAction+ and Ultimates collector figures | Founder says its Turtles end with 2026, with "a couple more waves" first | Luke Y. Thompson |
| NECA | 7-inch cartoon, Mirage comics and movie figures | Reported to be ending; no formal announcement | The Nostalgia Spot |
Have Mattel TMNT toys leaked?
No, not as of September 30, 2026. We have not found a product photo, a retailer listing or a line list for Mattel TMNT that traces back to Mattel or to a retailer. The 2027 line-up articles we have found, including ToyHypeUSA's in August, are their writers' own predictions and say so. When real product turns up, it goes on the news page first and is added here after.
Are NECA and Super7 ending their TMNT lines?
Super7's founder says yes, and NECA's lines are reported to be ending too. Brian Flynn told Luke Y. Thompson at San Diego Comic-Con in July, in an interview for Thompson's Substack: "Everybody as a whole at the end of the year, it will be the end of their turtles." On Super7's own plans he added: "We've got a couple more waves and things coming so so we're not done yet, but we'll unfortunately be done for a while."
NECA has made no formal announcement. The Nostalgia Spot reports that NECA's Trevor Zammit told YouTuber Pixel Dan at the same show that NECA's Turtles lines are ending, and the toy site Stan Island called NECA's San Diego reveals likely its last Turtles figures. Neither company has said what comes after.
What has Mattel said about its TMNT line?
Very little beyond the deal itself. On Mattel's second-quarter earnings call on August 4, 2026, chief executive Ynon Kreiz named the Turtles, alongside Frozen 3, among the licensed brands Mattel adds next year. No scale, price or month came with it.
Paramount and Mattel announced the deal on February 10, 2026: a global, multi-year licensing partnership that makes Mattel the master toy licensee for TMNT beginning in 2027, per the joint announcement and Deadline. The range covers action figures, playsets and accessories, vehicles, games, collectibles and role play. Mattel will make the toys for both upcoming films: the animated Mutant Mayhem 2 (August 2027) and the untitled live-action/CG hybrid (November 2028). The deal is part of a wider Paramount push on the brand that also includes new digital series, books and themed pizzerias, per The Hollywood Reporter.
When does the Playmates TMNT license end?
On December 31, 2026, with a sell-off window running into early 2027. Playmates Toys has held the TMNT master license since 1988. Playmates and Paramount confirmed the end date, per The Toy Book, and the sell-off window is per The Nerdy.
The Playmates catalogue is the backbone of this site's archive: browse the vintage Playmates line (1988-1997) or the full Playmates maker hub.
What TMNT figures can you still buy?
Playmates and Super7 both have new TMNT figures out or on preorder before their licenses end. In its last year with the license, Playmates is remaking its 1988 Turtles: the 1988 Remastered line re-sculpts the four original Turtles on rooftop bases that snap together into one scene, and they came into stock at BigBadToyStore on September 23. Playmates' San Diego slate added Platinum Shell blind-box statues and a Snake Eyes x Leonardo crossover.
Super7's ReAction+ Wave 2 put Leonardo, Michelangelo, Bebop and Rocksteady up for preorder on September 16. Our news post on each release carries its retailer links, and the NECA, Super7 and Playmates maker hubs track the rest of each line.
What it means for collectors
- Nothing new from Playmates, Super7 or NECA has been announced for after 2026. What is on shelves and on preorder now may be the last of each current line.
- Mattel is not new to the Turtles. Its crossover Turtles of Grayskull line (TMNT x Masters of the Universe) has been on shelves since 2024. It is the closest look yet at how Mattel sculpts and prices the Turtles, though Mattel has not said the 2027 line will follow it.
- Collector-grade Turtles after 2026 are an open question. Mattel has not said whether it will license collector lines to other companies or make them itself, as it does with Masters of the Universe.
Timeline
- 1988: Playmates launches the original TMNT toy line.
- December 2025: Paramount dates the live-action/CG hybrid film for November 17, 2028.
- February 10, 2026: Paramount and Mattel announce the multi-year global licensing partnership, starting 2027.
- July 2026: At San Diego Comic-Con, Super7's Brian Flynn says its Turtles end with 2026; NECA's Turtles lines are reported to be ending too.
- August 4, 2026: Mattel's chief executive names TMNT among the licensed brands Mattel adds in 2027.
- September 23, 2026: Playmates' 1988 Remastered Turtles reach retail.
- December 31, 2026: Playmates' license concludes, with a sell-off window into early 2027.
- 2027: First Mattel TMNT product at retail, including the Mutant Mayhem 2 line.
- 2028: Mattel line for the live-action/CG hybrid film.
What's not confirmed
- Any Mattel TMNT product images. Nothing has leaked that we can verify.
- Scales, price points and wave contents of the first Mattel line.
- Exact launch timing in 2027.
- Whether Mattel does a collector-grade TMNT line alongside the kids' ranges, or licenses one out.
- What happens to The Loyal Subjects, Mondo and the other smaller licensees.
When any of these firm up, this page gets updated and the story runs on the news page.